Our strategy for the future is to maintain leadership position in the small and medium equipment category

Universal Construction Machinery, an active solutions provider in the field of manufacturing construction equipment offers Construction Opportunities, the construction equipment magazine an understanding of its superlative product range and wide spread sales and service network and global reach. The company has strived to provide world-class construction equipment backed by fully equipped integrated manufacturing process. RAJESH KAWOOR, VICE PRESIDENT (CONCRETE BUSINESS), UNIVERSAL CONSTRUCTION MACHINERY & EQUIPMENT LTD, fielded questions from Construction Opportunities, the construction equipment magazine on the aforesaid subject

Current order book position and sales:

Currently our order book is comfortable compared to our existing production capacities. In the Small and Medium capacity equipment sector our growth was not very significant, but we were able to maintain the figures of last year. In the bigger capacity equipment category, our performance was not comfortable compared with our targets, but our growth rate was positive compared to the figures of last year.

Expectation from launches in 2014 and new product features:

We are planning to launch different variants of Concrete Batching Plants which were not manufactured by Universal in the past.

We will also be launching stationary as well as mobile concrete pumps of range, which was not earlier available in our portfolio. These concrete pumps will be newly designed and developed for the Indian market considering both current and future requirements. We will also be launching additional products other than our existing range.

Construction Opportunities, the construction equipment Tell us about the projects where your concrete equipment products are being used?

Our range of small, medium and bigger concrete equipment are being used in most of the big projects being executed in India. To name a few, our bigger concrete batching plants and concrete pumps were used in the construction of major metro rail projects such as Delhi, Mumbai, Bengaluru and Chennai.

Your strategy to market products:

Our strategy for the future is to maintain leadership position in the small and medium equipment category and to establish ourselves with Corporates and medium size clients for bigger concrete equipment. We also have plans of reaching the position of top three bigger equipment manufacturers with total concrete equipment solutions.

How does working closely with contractors in different projects have an impact on your R&D?

 

Our R&D team is continuously engaged in the improvement and development of products as per the market demand.  Because of this, they are always working very closely with our clients for up gradation of existing products and development of new products.  The company overall has invested substantially in R&D. I would say the budgetary allocations to our R&D is comfortable and does not impede our efforts.

Construction Opportunities, the construction equipment magazine gains an understanding of the company’s outlook for 2014: 

We do not expect any positive changes in the concrete equipment market in the first half of 2014. We expect the concrete equipment market to start opening up in the latter half of 2014. Our activities are planned accordingly.  The concrete equipment market will start growing at a steady pace from 2015 onwards.
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