On AEM’s experience in the exhibitions
organising space and India’s potential as a trade show destination:
In our particular market segment, just
in the space of time we have been operating in India, we have seen other
organisers enter the market but not have as much success as bC India with the
combined CONEXPO and bauma brands. With bC India, you have the leading global
show organisers, AEM and Messe München, bringing a world-class exhibition to
the region for the benefit of show participants and the entire industry. A
strong and comprehensive event such as bC India gives manufacturers the right
sales and marketing opportunity in the region; there is less need to exhibit at
so many other events so our members and all exhibitors can better manage their
budgets and still be assured of a quality show. While the number of exhibitions
taking place in India has increased in the last few years, it is still
difficult to find a truly modern venue; we were fortunate in moving the show to
Delhi as we can now hold bC India in the type of up-to-date convention center
that our international exhibitors are used to. AEM is optimistic that with the
new government in place, there will be a renewed increase in infrastructure
projects that present even more opportunity for our members in India, and
thereby will also continue to build the show’s momentum.
Construction Opportunities asks
regards the advantages and synergies the
bauma-Conexpo partnership has brought with it:
For show visitors, they have the
unparalleled opportunity to see what the future holds in new products and
technologies to improve productivity, efficiencies, safety and sustainability.
Exhibitors know we work for the industry and that they will find a high level
of quality and professional organization since we operate bC India in much the
same way as we operate all the CONEXPO and/or bauma branded events around the
world. And there is now a bauma and/or CONEXPO presence in every major and
growth market. Rather than competing with each other, AEM and Messe München
cooperate to maximise our resources and focus on producing world-class shows
for the benefit of all show participants. This helps our members and all
exhibitors better manage their overall global exhibition strategy and the
number of shows they exhibit at in any given region. Our combined marketing
approach gives us the most reach to attract the right visitors. And our shows
benefit from exhibitor-led advisory boards and show managing committees that
assure the direction and scope of the events are in line with industry needs.
Construction Opportunities queries on
the contribution of Messe München and bauma as a global exhibition brand:
Messe München is an esteemed global partner of AEM. The AEM-Messe München partnership brings strength for both organisations in the global exhibi tion market. bC India was the first joint project in an agreement we signed a few years ago for closer cooperation and we see continued collaboration with Messe München in the future. This cooperation helps us to better provide global business solutions for members and foster industry development.
Messe München is an esteemed global partner of AEM. The AEM-Messe München partnership brings strength for both organisations in the global exhibi tion market. bC India was the first joint project in an agreement we signed a few years ago for closer cooperation and we see continued collaboration with Messe München in the future. This cooperation helps us to better provide global business solutions for members and foster industry development.
On the role played by AEM in the hosting of the event and the strengths it brings to the trade show table:
As a co-owner of bC India, AEM is
involved in the overall strategic direction of the show. Additionally, AEM is
responsible for promoting the event to potential exhibitors in North and South
America, as well as using our sizeable database for visitor promotion. Our
teams in India, Germany and the United States work together to provide the best
return on investment for our exhibitors and visitors. AEM’s membership includes
the major North American equipment manufacturers; their top executives serve on
our board of directors, industry sector boards and other key committees, and
they provide significant input and guidance.
Construction Opportunities asks a
feedback on the conduct of the two bC India editions held previously in India:
Overall we have been pleased with the
success of bC India which has grown in both exhibitor and visitor numbers
between its 2011 launch and the 2013 show. While the market has shown some
instability earlier in the year, we are optimistic that the new government will
bring an increase in infrastructure spending and buyer confidence. AEM, as an
industry association, is focused on meeting the needs of its members–to connect
with their channel partners and customers. Our expectation with bC India is not
on making a lot of money but to provide cost-effective exhibiting options
and services for our members in this important region for their business growth.
and services for our members in this important region for their business growth.
More info http://www.constructionopportunities.in/
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